NO BRAND – Industry’s News Agency – Brazil
The challenge was to create a style guide for the Industry News Agency – without making a brand.
<span data-metadata="">THE NO BRAND
<span data-buffer="">TYPOGRAPHY
<span data-buffer="">Editorials
They have six editorials areas with different subjects bellow the same content, industry business.
In the editorials we use a color palette system associated with geometric shapes to define the visual identity without the need for a brand.
<span data-buffer=""><span data-metadata=""><span data-buffer="">VISUALS
This is the images application created for each editorial.
<span data-buffer="">charts for Editorials
In editorials, we used the respective color palette to reinforce visual alignment.
<span data-buffer="">VIDEO TITLES
To keep the identity, titles goes with the Bebas Neue font in white without shadow.
For light backgrounds, we defined a blurred and distant shadow to favor readability.
<span data-buffer="">letterings
The positioning of the letterings must change according to the framing of the video, mainly on the sides, avoiding positioning in the center of the screen, except for special cases.
<span data-buffer="">opening
Fast opening to insert during videos presentation.
